BfBS2

My Life, and topics that I would talk about on a radio show.

Archive for February, 2010

How to Make State-of-the-Art Video Singles Cheaply

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When it comes to promoting their new music releases, I have
found that most musicians only consider radio as the vehicle
for exposing their music to the public.

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Written by admin

February 24th, 2010 at 8:08 am

Posted in Music

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The Value of Search Engine Marketing

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Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn’t produce effective targetting at all! It all comes down to ROI and target marketing.

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February 20th, 2010 at 8:27 am

Posted in SEO

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Forget Conventional Marketing – Embrace the Web!

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Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. However, these conventional marketing processes work best for broad market awareness and/or branding, especially for a Fortune 1K company with significant resources to spend on demographic analysis, test marketing and more test marketing. It’s much more difficult for a smaller company (startup to $50M per annum) to leverage the economies of scale that are typically available for a larger company for the media buy and operational efficiencies.

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February 17th, 2010 at 9:19 am

Emotional colors of the web

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In many ways the web is the ultimate medium. It lets you communicate with anyone anywhere at anytime. We can really and safely say that the web can be the fourth medium after print, radio and television. It has since replaced the old ideas, challenge conventional wisdom, and deliver the most up-to-date, dynamic, helpful, extensive information right in your desktop literally.

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Written by admin

February 13th, 2010 at 4:53 pm

Why Do You Want PR?

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To get someone’s name in the newspaper or a product mention on a radio talk show?

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Written by admin

February 10th, 2010 at 7:53 am

Posted in PR

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The Secrets To Successful Radio Advertising

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Ask some businesses about radio advertising and they’ll tell you it’s the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What’s the secret to successful radio advertising?

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Written by admin

February 7th, 2010 at 7:28 am