Archive for April, 2010
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise’s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity with their internet marketing strategies.
During the week of February 17, 2002, headlines screamed the news – more than 92% of US nursing homes fail to have an adequate number of staff to provide quality care for elderly residents. Newspapers and radio programs based their stories on the new study the Health Care Financing Administration (HCFA) recently provided to the Senate’s Special Committee on Aging.
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!
So you want to switch to satellite radio, but you aren’t sure with which service to go with? Two of the biggest names in satellite radio today, XM and Sirius, both offer a large variety of music stations that you would never hear on regular commercial radio. And most of the music channels, for both services, are commercial free. Of course, nothing is truely free. Both Sirius and XM charge you a service fee to listen to their music channels – someone has to pay for those satellites!