Archive for May, 2010
In the marketing world, radio has earned the reputation of
being the odd step-cousin. You know the one. No one
knows quite what to do with him. Especially at family
gatherings when everyone tries hard to avoid sitting with
him. (After all, who knows WHAT he’ll start talking about.)
Sirius Satellite Radio vs XM Satellite Radio
There is no doubt about it. We are an electronic society. From our cable television sets to our satellite radios, our cell phones to our beepers, our global positioning devices to our palm pilots, and of course the world wide web
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
When Bob Hope moved into television, he lost the opportunity to hold his script in his hand , something he had gotten used to working in radio. The presentation would look too stiff to his audience. He tried to memorize his monologues, but that proved to be too cumbersome of a task and it took away from his golf game. The solution was cue cards, or idiot cards as they are known in the industry. This worked well for the performer, but was hazardous for others. On one of Hope’s early NBC broadcasts a well meaning assistant director held up the cards so his star could read them, then tossed them back over his shoulder almost decapitating several members of the studio audience.