Archive for February, 2011
RFID (Radio-Frequency Identification) is a tiny wireless technology which has the potential to radically transform the commerce world. It consists of an inexpensive chip, often smaller than a grain of sand, which can be read up to several meters away. The hope among retailers, is that the technology can be used as a next-generation barcode, automating inventory levels, and thus cutting costs for manufacturers and retailers. While the technology does offer some potentially remarkable opportunities, it also raises some concerns with regard to individual privacy and corporate espionage.
Some of the ways in which to get your “name out there” are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio and television. Do something to get yourself noticed and send it to them. For example, we sent a fax to the television and radio stations that for anyone who was unemployed we would do a typeset resume for only $10. Channel 13 came out and interviewed us, and we were on their 6 p.m. news program.
You know the 80′s song,
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that’s fine.
I was listening to one of my favorite radio talk programs today. The topic of the hour was