Archive for January, 2012
In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.
Elliott Kalb is a five-time Sports Emmy winner, working for NBC Sports for 15-years, and currently for HBO Sports, TNT, and CBS-Westwood One Radio Network. Known to many as Mr. Stats, he’s written two books, posted an excellent article with us and now he sits down with me to answers some questions.
I guess you wouldn’t think that radio frequency energy would be making waves in the beauty industry? But, it is. A device that uses RFE is being used in the Thermalcool procedure. If you don’t know what Thermacool is, then you haven’t had your ear to the station. Thermacool is the new non-surgical procedure that gives men and women a healthy alternative to surgical facelifts. The process tightens your skin by contracting the deep layers of skin. Thermacool is also known on the market as Thermalift and Thermage. Let’s call it Thermacool because it sounds hip.
It seems today that for every mood swing, inconvenient behavior, irritating symptom, unwanted pain, or side effect there is a distinctively colored pill to smooth the way for our hectic life styles. The advertisements are all over the TV, radio, and every form of print media telling us to ask our doctor about this or that pill that will make everything all right. You would think that, for all their sincerity, these advertisements are saying that the silver bullet cure for every little thing has arrived.
The stores are decorated in candy hearts, flowers and bears. Every TV or radio commercial reminds you that it’s time to remember your sweetheart on this special day for lovers. Your feelings range from sadness, to revulsion to anger. What’s a single person to do? The following suggestions are designed to both answer that question and to help you have a good day after all, while working to make it your last solo one.
Have you ever noticed that when someone is interviewed on
radio, television or in the newspapers about a particular
subject, it tends to be the same people? You may even be
saying – “Why don’t they ever ask me?”