Archive for February, 2013
Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That’s going to skyrocket your profit target only if you know how to use the best method of getting free publicity.
“Family Matters” was the headline that caught my attention in the newspaper. That’s the name of my radio program here in California’s central valley. It was interesting enough for me to buy the paper and read the story. The article was about a recent study called The National Longitudinal Study on Adolescent Health, a survey of about 90,000 teenagers (age 12-18). The sub-headline was “Study debunks belief nothing works with teens.”
They’re invading the homes of consumers everywhere. You see them on the television, hear about them on the radio, read about them in the papers