Archive for May, 2013
Most small businesses do not have a high powered
advertising agency to produce award-winning radio
commercials for them. Most award-winning radio
commercials win for the wrong reasons anyway.
Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved.