Archive for June, 2013
Does this sound familiar? Have your kids not listened to you when you wanted them to? This is one of the most common issues that parents bring to me seeking help and support. Parents tell me that instead of listening to them, their kids sometimes ignore them, walk away, don’t do what they are told, laugh at them, turn up the radio or TV, talk back to them or give them the silent treatment. Parents say that they feel tired, frustrated, upset and at times at their wits end. By the time they come to me they have tried everything without success. So what else is there to do?
Media Planning for Smarties
The hobby of flying model airplanes with remote radio control and electric power has become very popular with the advent of efficient motors, batteries and inexpensive radios. Ready to Fly (RTF) planes and helicopters can be so inexpensive that almost anyone can afford to buy one. But, of course, you get what you pay for and sometimes a very cheap price leads to a disappointing product.
It’s common nowadays to see people sitting in a park and computing, or at their local Starbucks, tapping away on their keyboards. At home, people are taking advantage of the freedom from cables and wires that a wireless network brings.
You have to find radio airplay time if you’re going to be heard and we’re not just talking the local college campus. The trick is called promotion. Now that doesn’t mean you just put your press kit in an envelope with a demo and hope they take pity on you. Perhaps you call a station and they give you the standard pitch of,
Jim, a 42-year old engineer was teaching his eight-year-old son how to fly a radio-controlled airplane. As the airplane was taking off, Jim instructed his son to push the control stick on the radio to the right. He did and the airplane turned to the right.