Archive for August, 2013
To many ad agencies, radio is considered advertising’s ugly stepchild.
It’s not sexy like television and is treated as a necessary evil with little effort put into
it. Unfortunately, that’s exactly what the listener ends up hearing.
Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right.
BlueTooth technology is now available for almost all 2005 BMW models providing a new standard of convenience for in-car hands-free calling. This is BMW’s second major in-car communication/entertainment initiative for the 2005 model year. Likewise, Sirius satellite radio as a factory-installed option can also be availed according to the carmaker.