Archive for the ‘Advertising’ Category
Different Types of Station Contact
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don’t know who to believe? Most of them probably are #1 so believe it or not, they aren’t lying to you. The question is,
We are bombarded with thousands of marketing messages daily
From meager beginnings in 1920, radio has grown
with us to be a major player in advertising. The
radio industry says they get about 8 percent of
all advertising bucks. Not bad when you consider
the many ways to hawk your service or product
To many ad agencies, radio is considered advertising’s ugly stepchild.
It’s not sexy like television and is treated as a necessary evil with little effort put into
it. Unfortunately, that’s exactly what the listener ends up hearing.
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company’s name out.
Media Planning for Smarties