BfBS2

My Life, and topics that I would talk about on a radio show.

Archive for the ‘Marketing’ Category

Direct Marketing Puts Information In The Buyer’s Hands

without comments

Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right.

Read the rest of this entry »

Written by admin

August 18th, 2013 at 9:23 am

5 Ways to Market for Immediate Results

without comments

Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you’re thinking, there’s no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales. You’re right, there isn’t. Sure, you could launch some catchy TV or radio ad that would spike sales. Of course the initial investment is risky when unpredictable results could leave you breaking even or worse, losing money. Some businesses feel that throwing more sales people at the problem will equate to increased sales. Although more sales people may be necessary to grow your business, this is not the right answer either.

Read the rest of this entry »

Written by admin

October 23rd, 2012 at 9:41 pm

Posted in Marketing

Tagged with , , , ,

Writing Sales Letters That Sell

without comments

The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.

Read the rest of this entry »

Written by admin

March 18th, 2011 at 1:56 pm

Posted in Marketing

Tagged with , , , ,

How Can I Get Name Recognition?

without comments

Some of the ways in which to get your “name out there” are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your services. Talk shows, both radio and television. Do something to get yourself noticed and send it to them. For example, we sent a fax to the television and radio stations that for anyone who was unemployed we would do a typeset resume for only $10. Channel 13 came out and interviewed us, and we were on their 6 p.m. news program.

Read the rest of this entry »

Written by admin

February 18th, 2011 at 5:50 pm

Posted in Marketing

Tagged with , , , ,

Get Results: Start with Your Marketing Message and Objective

without comments

Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise’s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity with their internet marketing strategies.

Read the rest of this entry »

Written by admin

April 17th, 2010 at 7:46 am

Forget Conventional Marketing – Embrace the Web!

without comments

Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. However, these conventional marketing processes work best for broad market awareness and/or branding, especially for a Fortune 1K company with significant resources to spend on demographic analysis, test marketing and more test marketing. It’s much more difficult for a smaller company (startup to $50M per annum) to leverage the economies of scale that are typically available for a larger company for the media buy and operational efficiencies.

Read the rest of this entry »

Written by admin

February 17th, 2010 at 9:19 am

Networking the Media

without comments

The media is a business’s absolute best friend. It is THE
source of information distribution to the masses. Even “bad”
press has been known to stimulate business.

Read the rest of this entry »

Written by admin

January 8th, 2010 at 9:40 am

Posted in Marketing

Tagged with , , , ,