My Life, and topics that I would talk about on a radio show.

Get Results: Start with Your Marketing Message and Objective

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Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise’s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity with their internet marketing strategies.

Although he did not disagree with the concept, he re-focused the discussion on the importance of an enterprise establishing their marketing message and objective even BEFORE contemplating their traditional or Internet marketing strategies. What an excellent point! What about you


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April 17th, 2010 at 7:46 am

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