BfBS2

My Life, and topics that I would talk about on a radio show.

Archive for the ‘advertising’ tag

Heard A Good Radio Ad Lately? Neither Have We

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To many ad agencies, radio is considered advertising’s ugly stepchild.
It’s not sexy like television and is treated as a necessary evil with little effort put into
it. Unfortunately, that’s exactly what the listener ends up hearing.

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August 21st, 2013 at 5:01 pm

Direct Marketing Puts Information In The Buyer’s Hands

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Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right.

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August 18th, 2013 at 9:23 am

Marketing Tips – Advertising

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Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company’s name out.

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July 16th, 2013 at 8:57 am

Take Your Radio Ads to the Next Level

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Most small businesses do not have a high powered
advertising agency to produce award-winning radio
commercials for them. Most award-winning radio
commercials win for the wrong reasons anyway.

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May 3rd, 2013 at 4:52 pm

Posted in Advertising

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Do Your Radio Ads Work?

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Most small businesses don’t have a high powered
advertising agency to produce selling radio
commercials for them and end up with something
akin to a high school play, or with the business
owner reading tired copy.

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March 17th, 2013 at 10:09 am

Posted in Advertising

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Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

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In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

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August 23rd, 2012 at 7:22 pm

Posted in Advertising

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How to Write Adverts that Forces People to Respond

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Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, “Would I buy this or not?” If you say “No,” then ask yourself why. If you say “Yes,” then ask yourself why.

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May 2nd, 2011 at 1:16 pm

Posted in Copywriting

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