Archive for the ‘businesses’ tag
Most small businesses do not have a high powered
advertising agency to produce award-winning radio
commercials for them. Most award-winning radio
commercials win for the wrong reasons anyway.
Most small businesses don’t have a high powered
advertising agency to produce selling radio
commercials for them and end up with something
akin to a high school play, or with the business
owner reading tired copy.
Ask some businesses about radio advertising and they’ll tell you it’s the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What’s the secret to successful radio advertising?