Archive for the ‘marketing’ tag
We are bombarded with thousands of marketing messages daily
I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail.
Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right.
Children are more in tune to today’s marketing mania than most parents realize. The producers of television and radio stations that are geared towards children select and run advertisements that are especially created to attract the attention of this younger audience. Today’s children are more capable of impacting the purchasing decisions of their parents than ever before. Whether it is food, entertainment, or fashion children seem to know what they want and they have no problem letting their parents know, too. Whether they have seen them in the mall, on the Internet, being worn by their favorite music icon or heard about them on the radio, many of today’s fashion-conscious children want their own pair of child ugg boot.
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I’m aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don’t need money for some of the most valuable marketing available — radio advertising.
In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.
There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. Yes, these approaches can work, but then after spending a lot of money it’s tough to calculate return on marketing investment. Now these days, there are two effective and low-cost approaches, search engine marketing and Email Marketing.