BfBS2

My Life, and topics that I would talk about on a radio show.

Archive for the ‘marketing’ tag

Writing Sales Letters That Sell

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The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site.

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March 18th, 2011 at 1:56 pm

Posted in Marketing

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A Single Email Is Never Enough

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Written by admin

June 16th, 2010 at 4:25 pm

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

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In the marketing world, radio has earned the reputation of
being the odd step-cousin. You know the one. No one
knows quite what to do with him. Especially at family
gatherings when everyone tries hard to avoid sitting with
him. (After all, who knows WHAT he’ll start talking about.)

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Written by admin

May 27th, 2010 at 4:43 pm

Posted in Advertising

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The Value of Search Engine Marketing

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Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn’t produce effective targetting at all! It all comes down to ROI and target marketing.

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Written by admin

February 20th, 2010 at 8:27 am

Posted in SEO

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Forget Conventional Marketing – Embrace the Web!

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Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. However, these conventional marketing processes work best for broad market awareness and/or branding, especially for a Fortune 1K company with significant resources to spend on demographic analysis, test marketing and more test marketing. It’s much more difficult for a smaller company (startup to $50M per annum) to leverage the economies of scale that are typically available for a larger company for the media buy and operational efficiencies.

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Written by admin

February 17th, 2010 at 9:19 am