Archive for the ‘newspapers’ tag
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company’s name out.
Our lives are overflowing with negative information from the newspapers, magazines, television and radio. Nations are at war, thousands are dying of starvation and hundreds are killed by natural disasters. There is no avoiding or ignoring the facts. We even receive negativity from our own families and friends every single day.
Have you ever noticed that when someone is interviewed on
radio, television or in the newspapers about a particular
subject, it tends to be the same people? You may even be
saying – “Why don’t they ever ask me?”
Almost daily, newspapers, business magazines, radio and television carry reports of corporations, large and small, that are downsizing. Their attention is chiefly focused on the impact to the employees, as they are the ones most acutely experiencing the immediate effects. But what are the effects on the companies? Downsizing, rightsizing or any of the number of synonyms for radically cutting expenses and employees, may provide a decrease in operating expenses in the near term, but how will they impact the longer term future?