Archive for the ‘radio’ tag
Different Types of Station Contact
Several years, I was listening to a radio talk show hosted by a psychologist. A young woman caller said, “I just got accepted to medical school!”
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don’t know who to believe? Most of them probably are #1 so believe it or not, they aren’t lying to you. The question is,
During a radio-talk show appearance, a caller told me about his unfortunate brush with the legal fiction of common-law marriage. He had been living with a woman for several weeks when he came home one evening to find the woman, his TV and assorted other property missing. He called the police, who mistakenly informed him that the woman was his common-law wife and so they couldn’t help him.
From meager beginnings in 1920, radio has grown
with us to be a major player in advertising. The
radio industry says they get about 8 percent of
all advertising bucks. Not bad when you consider
the many ways to hawk your service or product
To many ad agencies, radio is considered advertising’s ugly stepchild.
It’s not sexy like television and is treated as a necessary evil with little effort put into
it. Unfortunately, that’s exactly what the listener ends up hearing.