BfBS2

My Life, and topics that I would talk about on a radio show.

Archive for the ‘tactical’ tag

Radio Interviews – How To Get Them!

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Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved.

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May 1st, 2013 at 9:35 pm

Posted in PR

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Forget Conventional Marketing – Embrace the Web!

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Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. However, these conventional marketing processes work best for broad market awareness and/or branding, especially for a Fortune 1K company with significant resources to spend on demographic analysis, test marketing and more test marketing. It’s much more difficult for a smaller company (startup to $50M per annum) to leverage the economies of scale that are typically available for a larger company for the media buy and operational efficiencies.

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Written by admin

February 17th, 2010 at 9:19 am