BfBS2

My Life, and topics that I would talk about on a radio show.

Archive for the ‘traditional’ tag

Get Results: Start with Your Marketing Message and Objective

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Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise’s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity with their internet marketing strategies.

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April 17th, 2010 at 7:46 am

The Value of Search Engine Marketing

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Search engine marketing vs traditional offline marketing. Most often, traditional offline marketing such as TV and radio ads cater to the masses. Out of the tens of thousands of TV viewers or radio listeners, there may only be a handful of prospects who are interested in your services or products. Sometimes, having spent thousands of dollars on these advertising channels doesn’t produce effective targetting at all! It all comes down to ROI and target marketing.

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Written by admin

February 20th, 2010 at 8:27 am

Posted in SEO

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